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What best describes you?

Don’t buy more software.Don’t add another coaching app. Hire Milton.

Members, coaching, scheduling, payments and leads in one place. Milton sees what needs attention and takes action. Milton knows every client’s workouts, nutrition, progress and habits, then shows you who needs you and what to do next.

Milton, the turtle mascot, in a Milton cap and jersey with arms crossed Milton, the turtle mascot, in a Milton cap and jersey with arms crossed

Member experienceClient experience

A member experienceA client experience unlike anything before it.

Your members shouldn’t need five apps. Milton puts everything in one simple place. No more juggling apps, spreadsheets and text threads. Your clients get one simple place for everything.

One photo. Calories and macros, logged.

Milton AI

Give your coaches AI superpowers. Coach with an AI partner that knows your clients.

Your coaches shouldn’t spend the day clicking through software. They should coach. With Milton, they just ask. Staying on top of every client gets harder as you grow. Milton carries the load. Just ask.

Try asking

Build Sarah’s next four weeks of training.

Built around her three gym days, with the knee-friendly swaps she likes.

Program draft

Sarah M. · Next 4 weeks

12 sessions
  1. WK 1FoundationRPE 6
  2. WK 2BuildRPE 7
  3. WK 3PushRPE 8
  4. WK 4Deload and retestRPE 5
EditApprove and send

Talk naturally.

No complicated setup. No endless menus.Talk to Milton the way you’d talk to an assistant.

See the work.

Everything Milton creates lands in a visual workspace.

Change anything.

Review, edit and manage it all in one place.You stay in control. Milton helps you move faster.

Living profile

A living profile for every member. Know every client without memorizing everything.

  • Training
  • Nutrition
  • Weight
  • Sleep
  • Progress
  • Goals
  • Assessments
  • Labs
  • Health information
  • Health history
  • Communication
  • Engagement

Your coaches get more context. Your members get more personalized coaching. More context. Better conversations. More personalized coaching.

Milton

Back to membersclients

S

Sarah Chen

Hybrid · In person and online · Goal: Lose 20 lbs

Fat Loss · Phase 2Next: SaturdayMemberClient since Feb 1

Send messageNotes (2)MembershipPackage · 8 PT left

Milton’s read

Sarah logs every weekday, but weekends go dark, several weeks running. That gap is the pattern to close. Her squat has gone from 95 to 120 lbs in 6 weeks. Next session: Upper Body Pull.

Needs a result

Booking never uses a session. Marking it does.

Personal Training with Devon

Today, 7:00 AM · Uses Hybrid MembershipPackage

Late cancelNo-showMark complete

Upcoming

Book a session

Saturday

9:00 AM

Bootcamp with Maya

Uses Hybrid MembershipPackage

Late cancelCancel

Monday

7:00 AM

Personal Training with Devon

Uses Hybrid MembershipPackage

Late cancelCancel

Weight

Since first logged

WeightBody fatLean mass

164lbs−11 lbs (−6.3%)

JulAugSep

Progress photos

SepPhoto
SepBody comp
AugLabs
JulScale

Today

Nutrition

1,850of 1,900 cal

Activity

9,412steps · 46 active min

Sleep

7.3 hrsQuality: good

Run the business

Everything you need to run the business. Everything you need to run your coaching business.

Great coaching is only one part of running a gym. Milton is being built to replace the fragmented software stack behind it. Coaching is only part of the job. Milton brings the business side into the same system.

One business.One system.One source of truth.

All your data in one place, so your team and your AI can see what’s happening across the business. Spend less time managing software and more time coaching people.

The mathNew revenue

Milton should pay for itself. More revenue. More time. Same calendar.

Save on software. Give hours back to your team. Create new recurring revenue from members you already have. Stop selling only your time. A client may spend two hours a week with you. Milton helps you create value during the other 166.

Your numbers will be different. See what Milton could be worth to your gym.

ROI breakdown

Save
520 hours/year10 hours saved per week × 52 weeks
Recover
$26,000in team and owner time: 520 hours × $50/hour
Grow
+$24,000recurring revenue: 20 members × $100/month nutrition or hybrid upgrade
Plus
Software savingsfrom consolidating the tools Milton replaces
$50,000/yearof potential value before software savings

Example scenario based on editable assumptions.

166hours a week your client isn’t with you
  • 2 hours with you
  • 166 hours supported by Milton

10 clients × $149/mo= $17,880/year

You remain the coach. Milton helps you create value beyond the session.

What happens when coaching extends beyond the session?

Example scenario · tap a number to change it

More revenue

clients × $/month remote coaching add-on= $17,880/year

Add nutrition to another clients × $/month= $11,880/year

$29,760/yearin additional recurring revenue

Without adding 20 more one-hour sessions to your calendar every week.

More time

hours of admin saved each week= 260 hours/year

At $/hour

$13,000/yearof your time back

Example scenario based on editable assumptions, not a guarantee of results.

Milton the turtle smiling in a Milton cap

Your members. Your coaches. Your business. Your clients. Your coaching. Your business. One intelligent system.

Deliver more without creating more complexity. Build a business that isn’t limited by your calendar.

See Milton in action