Milton Coach Playbook
Nutrition Pricing & Accountability Guide
Charge for your time, not the app. Three ways to sell nutrition coaching to the members you already have, from a $39 add-on to a $350 high-touch program.
8 pages · Built from a real kickoff call by Johnny Olsen, Milton’s Chief Coach Officer.
The rule: price by human time
Same app. Same AI. Different price.
Milton does the tracking at every price. What your members pay for is you, so the price moves with how much of your time each member gets.
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Low touch · Nutrition Add-on
$39/mo
About 10 minutes of your time
Milton runs it. You review once a month and send their 30-day report.
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Mid touch · Accountability
$79–$149/mo
About 1 hour of your time
A weekly check-in from you by name, plus a 20-minute progress review every month.
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High touch · 1:1 Coaching
$250–$350/mo
About 5 hours of your time
Daily log reviews and check-ins, a weekly report, and a weekly call or meeting.
What’s inside
Everything you need to price, pitch and deliver.
Set your three prices, learn the exact lines Johnny O uses, and run each tier without burning out.
- Price by human timeWhy your time, not the app, sets the price.
- The ladderThree tiers. Offer two, recommend one.
- Set your price$39 plus your hours times your rate, with worked examples.
- How Johnny sells itFive steps from his real call with his member Peggy.
- Name the priceA word-for-word script and answers to common objections.
- Run the accountabilityYour daily, weekly and monthly rhythm for each tier.
- LaunchYour checklist to sign up your first ten members.